Resellers drive the sales process in their territory,
which leads to product sales of AdventNet solutions. License revenue
is the primary revenue driver for resellers and they work towards
mutually agreed-upon sales objectives.
System Integrators provide network services, consulting,
and custom application programs integrated with AdventNet products.
System Integrators may resell AdventNet software solutions, but
services are the primary revenue driver.
System Integrators are integral to AdventNet's
success. Your customers seek your guidance before making major software
purchases and AdventNet ensures that our resources are aligned to
support you when you make an AdventNet product recommendation.
OEM Partner leverages the AdventNet product or technology
to enhance its own software and/or hardware offerings. Currently,
there are over 700 distinguished AdventNetOEM partnersworldwide that span the enterprise and telecom networking
markets.
Alliance partner and AdventNet leverage each other's technology,
marketing, or sales channel. This program includes certification,
inter-operability, revenue sharing, equity participation,
and sales channel leveraging among other possibilities.